Improving dynamic capabilities in a sustainable value chain - CAPTURE
Project “CAPTURE” is implemented within the framework of the National Recovery and Resilience Plan 2021–2026 and is financed by European Union funds through the NextGenerationEU instrument.
The CAPTURE project and the Department of Marketing at the Faculty of Economics & Business, University of Zagreb, will host the IMP Forum Seminar, a paper-development workshop for the IMP Forum in the Journal of Business and Industrial Marketing (JBIM).
We invite conceptual and empirical papers, including work in progress, focusing on exchange, interaction, business relationships and business networks.
The seminar will include a general track and a special track:
Business Relationships under Uncertainty: Adaptation, Resilience and Change
Each paper will be discussed in a 45-minute session. Rather than conventional presentations, the sessions will focus on discussion and further development of the papers. Two reviewers will open the discussion of each paper, while each author will also review and discuss at least one other paper.
There is no participation fee.
23 November 2026 – deadline for extended abstracts (1–2 pages)
30 November 2026 – notification of acceptance
5 April 2027 – deadline for full papers
22–23 April 2027 – seminar in Zagreb
Extended abstracts should be submitted to dsincic@efzg.hr.
Further information is available in the [Call for Papers].
The seminar is organized by Dubravka Sinčić, Andrea Lučić and Dr Lucija Mihotić.
We look forward to welcoming you to Zagreb!
The 42nd IMP Conference, titled “Building a Sustainable World Through Business Relationships and Networks”, was held in Ancona from 1 to 4 September 2026 and hosted by the Università Politecnica delle Marche. The conference brought together around 130 scholars from 17 countries.
The CAPTURE project was represented by its project leader, Prof. Dubravka Sinčić, who participated in discussions addressing topics at the heart of the CAPTURE project, particularly how artificial intelligence, digitalization and sustainability requirements are reshaping trust, legitimacy and responsibility in business relationships and networks.
In addition to the formal conference programme, discussions on ongoing research projects, emerging research questions and opportunities for future collaboration were an important part of the conference.
During the conference, the next IMP Forum Seminar was also announced. The seminar will be hosted by the Faculty of Economics & Business, University of Zagreb, on 22–23 April 2027 and organized by CAPTURE project members Dubravka Sinčić, Andrea Lučić and Dr Lucija Mihotić.
The four-day conference in Ancona provided an opportunity for knowledge and idea exchange, the development of new research collaborations and networking among scholars from different countries.
We look forward to continuing IMP activities in Zagreb in April 2027.
As part of the CAPTURE project, we were pleased to welcome Assistant Professor Elsa Dessaigne from Excelia Business School to the Faculty of Economics & Business, University of Zagreb.
Elsa Dessaigne is a member of the CAPTURE international research team, together with Prof. Dubravka Sinčić, Associate Professor Andrea Lučić and Dr Anna Rogala. The team is currently conducting research on the role of stakeholder pressure in the development of a sustainable marketing orientation.
During the three-day visit, the team held a research workshop focused on analysing the collected data and discussing the theoretical perspectives that best explain the research findings and provide a strong foundation for the development of a research paper.
The visit also included meetings with Vice-Deans Prof. Zoran Krupka and Associate Professor Jakša Krišto, during which opportunities for future cooperation between the institutions were discussed.
The visit provided an opportunity to learn more about the Faculty and the city of Zagreb while further strengthening international research collaboration within the CAPTURE project.
We thank Elsa Dessaigne for her visit, inspiring discussions and valuable insights, and look forward to continuing our joint research activities.
The CAPTURE project has been officially launched with the signing of institutional research project agreements at the Faculty of Economics & Business, University of Zagreb.
The project focuses on enhancing dynamic capabilities in sustainable value creation systems and supporting organizations in adapting to complex and rapidly changing business environments. Particular emphasis is placed on adaptation, innovation and the development of sustainable value chains.
The CAPTURE project is funded by the European Union through the National Recovery and Resilience Plan 2021–2026 (NextGenerationEU).
Through its research activities, the project will contribute to a better understanding of how organizations can develop the capabilities needed to create and sustain value in a changing business environment.
Follow our activities and stay up to date with the latest CAPTURE project news.
Dr Lucija Mihotić presented the work-in-progress paper “Algorithmic Legitimacy Gaps: AI, Trust, and Responsible Governance in Sustainable B2B Supply Chains” at the DTS 2026 International Conference organized by the Digital Transformation Society. The conference was held from 20 to 23 May 2026 at the University of Naples “Parthenope” in Naples, Italy.
The paper was presented as part of the “Responsible AI in Marketing: Promise, Peril, and Public Impact” track, which brought together researchers exploring the opportunities, risks and governance challenges associated with the growing adoption of artificial intelligence.
The paper, led by Prof. Dubravka Sinčić and co-authored by Dr Lucija Mihotić, is being developed within the CAPTURE project (CAPabilities for sUstainable value chain TRiple bottom linE).
The research examines issues of trust, legitimacy, transparency and responsible governance in the context of the growing use of artificial intelligence in organizational decision-making. It focuses in particular on how organizations can address algorithmic legitimacy gaps and foster sustainable and trustworthy relationships within B2B supply chains.
The conference provided an opportunity to exchange ideas with international scholars and receive valuable feedback that will support the further development of the research.
Members of the CAPTURE project team – Prof. Dubravka Sinčić, Prof. Mirjana Čižmešija and Associate Professor Andrea Lučić – presented their research at the 17th International Odyssey Conference on Economics and Business in Dubrovnik.
The team presented the paper “Sustainability Sentiment Across Contexts: Conceptual Boundaries, Measurement Approaches, and ESG Framing”, which explores how sustainability sentiment can be conceptualized and measured across different contexts and examines its connection to ESG frameworks.
Prof. Dubravka Sinčić also chaired the conference session “The Reality Check: Sustainability Sentiments and Economic Constraints”, which focused on discussions surrounding sustainability sentiment and economic constraints.
The research was conducted as part of the CAPTURE project (Enhancing Dynamic Capabilities in a Sustainable Value Chain), funded through the National Recovery and Resilience Plan 2021–2026 and the NextGenerationEU instrument.